Linkdump Marketing

Email Newsletter Design: Guidelines And Examples

JeanLucS — Mon, 15 Feb 2010 16:32:25 +0000

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. [ Link ]

A CMO’s Guide To The Social Media Landscape

JeanLucS — Mon, 15 Feb 2010 00:22:06 +0000

From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? [ Link ]

Successful Strategies For Selling Ad Space On Low-Traffic Websites

JeanLucS — Sun, 14 Feb 2010 23:58:17 +0000

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in front of the highest number of eyeballs possible? [ Link ]

Les médias sociaux : pas une tendance à suivre

JeanLucS — Mon, 30 Nov 2009 20:21:49 +0000

Facebook et Twitter. Les blogues et les wikis. Les nouveautés de la toile sont reprises si fréquemment par les médias québécois que vous avez décidé de porter attention au phénomène qu’est devenu le Web 2.0. Vous vous demandez si votre entreprise ne devrait pas avoir, elle aussi, son blogue, son groupe Facebook ou son profil Twitter. Mais attention ! Gardez-vous de venir au web social parce que c’est tendance. [ Article ]

10 Usability Crimes You Really Shouldn’t Commit

JeanLucS — Mon, 30 Nov 2009 20:19:43 +0000

This roundup of ten usability crimes highlights some of the most common mistakes or overlooked areas in web design and provides an alternative solution to help enhance the usability of your website. [ Article ]

Réflexions autour de l’influence et du Personal Media à l’heure des médias sociaux

JeanLucS — Mon, 30 Nov 2009 17:15:17 +0000

Internet, et les médias sociaux, permettent aujourd’hui de prendre la parole facilement, avec une “caisse de résonance” plus ou moins forte (nombre de followers sur Twitter, nombre de visiteurs et d’isncrits sur un blog ou flux RSS, nombre d’amis sur Facebook ou autre réseau social…). [ Article ]

La mesure de l’influence sur Twitter : on refait le point

JeanLucS — Mon, 30 Nov 2009 17:14:04 +0000

Mais plus précisément, il y a à mon avis 4 composantes de l’influence — que l’on parle de Twitter ou juste de son influence sociale. Il y a une progressivité dans ces 4 composantes de l’influence, on pourrait donc les représenter sous forme de pyramide avec de bas en haut. [ Article ]

Conversation Is Not Community

JeanLucS — Mon, 30 Nov 2009 17:12:37 +0000

Let’s break that down: just because someone is talking about your brand (positively or negatively) it doesn’t mean that they are a part of your community (or that they want to be a part of your community). [ Article ]

Improve your online community in five easy steps

JeanLucS — Mon, 30 Nov 2009 17:11:19 +0000

Don’t hide your online community behind a link. Bring it right up to the front page. Anything less, and you aren’t giving your community the respect it deserves. If you are serious about your online community, prove it by giving it serious exposure. [ Article ]

TIME Magazine and Techland: A community management #fail?

JeanLucS — Mon, 30 Nov 2009 17:10:24 +0000

Key to successful community management is understanding what a community’s interests are. [ Article ]